Marketing people, when helping you craft a message, will always admonish you to know your key points, and make sure your audience walks away with those points. Well, the two key themes for ItStartsWith.Us are these: People making a positive impact in the lives of others, and the “change the world” idea. But even these two themes can be summed up more simply with just one word: love.
This one-minute video captures the essence of what I want to accomplish with this site.
And that’s the point.
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