I just got back from my seven-year-old son’s baseball game, and while I was there I gave myself a little trip down memory lane. I walked way out down the left-field line, took off my glasses, then turned and faced the batter. He was nothing but a fuzzy red blob over the plate. This is why I sucked at baseball. Well, softball, which is kind of the same. I played rec-level softball in a church league for two years during high school, and I struggled mightily in the outfield. Nobody (including myself) realized I needed glasses until I was about 16. All of a sudden, life got a lot better for me. I was faster at reading and reacting in class, driving became about 15 times easier, and I no longer had to identify people by the way they walked – I could actually just look at their faces. It was awesome.

This month’s 12for12k charity is Eye Care For Kids, an organization that gives free eye exams and glasses to visually impaired kids from poor and low-income families. They’ve provided aid to over 20,000 children since 2001, and 12for12k is looking to raise $12,000 for them during the month of July. Please visit their site and see what they’re all about. And if you’d like to learn more about 12for12k, take a look at the details below.

The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.

Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.

The concept is simple:

• 12 months of the year
• 12 charities, a different charity each month
• $12,000 per charity

How will we do this? By using the power and outreach of social media to spread the word. From Twitter to Facebook, blogs to social media newsrooms and more, the 12for12k Challenge will be helping our chosen charities connect with as wide an audience as possible.

To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request. Additionally, all donations go direct to the charity’s normal donation page — there is no middle-man to handle donations.

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